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WhatsApp announced that it will be testing in the coming months new tools for businesses to take advantage of the messaging app. It's already testing new features such as verified business accounts with a closed user group, according Telecompaper. Businesses that have been verified on WhatsApp will have a green check-mark displayed alongside their name, to reassure users. This means WhatsApp has verified that the phone number associated with the account belongs to the business. 
 
The company said it's hoping to offer users more confidence to interact with businesses over the messaging platform, and this will also include its standard end-to-end encryption for business chats. In addition, users will be able to block a business if they are not interested in the communication.
 
Tools for businesses will target a range of needs, for small and large enterprises, giving them an official presence on the platform and easier ways to communicate with customers. This includes a free WhatsApp Business app for small companies and a system for bigger companies with a global base of customers, like airlines, e-commerce sites, and banks. These businesses will be able to provide customers with useful notifications like flight times, delivery confirmations, and other updates.
 
WhatsApp first said it planned to target the enterprise market in early 2016, when it dropped the annual fee for its app, losing its only source of revenues. Earlier this year, the company started testing some of the business tools with start-ups. 

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