Vodafone launches the ground-breaking international future jobs programme “What will you be?”, designed to provide career guidance and access to training content in the digital economy for up to 10 million young people across 18 countries, including Romania. This initiative is the largest of its kind in the world. The program includes the innovative “Future Jobs Finder” platform, available in 10 languages, including Romanian, which offers young people a simple and comprehensive gateway to new skills and opportunities for employment in the digital economy. To develop this platform, Vodafone has worked over the last year with specialist psychologists, careers advisers and training providers.
The first step in the “Future Jobs Finder” is a series of quick psychometric tests designed to identify each user’s aptitudes and interests and then map them to the most appropriate category from a job lists related to the digital economy. In the second step, the platform identifies job opportunities in the markets chosen by users and integrated by Indeed, the world’s largest jobs search engine, including local and international opportunities with Vodafone. Users can also access relevant online digital skills trainings, many of them available for free. On completing the tests, users also receive a summary of their skills and interests that can be used on their CV or in a job application. 
The launch of the programme in Romania will be promoted within a digital communication campaign aimed at encouraging young people to use the “Future Jobs Finder” service for finding the right job opportunities for them.
“What will you be?” programme has been announced as the group published the results of a major international public opinion survey revealing the extent to which young adults aged 18-24 believe they are ill-equipped to participate in the digital economy despite being the first generation to be “born digital”. Vodafone commissioned YouGov to ask 6,000 18-24 year olds in 15 countries, including Romania, for their views on their future career aspirations and concerns. 
The research findings reveal that 67% of young people had received insufficient or no careers advice at any point in their education or since leaving school or university; of those who had received careers advice during their time in education, only 15% said the advice included more future-focused, digital jobs, while 38% felt the advice they had received was focused purely on traditional non-digital roles and 22% said the careers advice they received was ‘out-of-date’. Also, 56% believe the greatest struggle for their generation is to find any kind of well-paid, permanent job, a proportion rising to 64% among young women. 23% appear to have lost all confidence and worry they do not have the skills to take on any role, no matter how basic.
Vodafone has a strong employer brand recognised by young people. In each of the 26 countries where Vodafone operates there is a wide range of work experience opportunities made available and special programmes including coding classes for high school girls. 
At the group level, over the next five years, Vodafone will double the number of opportunities offered to under-25s to experience the world of work, reaching a total of 100,000. This represents the largest commitment to training and development of 14-25 year olds since the founding of Vodafone 33 years ago.