Instagram announced that it's passed 1 billion users, while launching a new service to watch long-form videos on the platform, according Telecompaper. The new service IGTV allows users to upload videos of more than 1 minute and create their own channel for followers. 
The video are optimised to be viewed with the smartphone held vertically and include features such as instant play, sharing, personal recommendations and continue watching. IGTV can be used as a standalone app or from within Instagram on the app or web.